WHAT’S ON SITE

Eight complementary programs.

618 PAYS FOR ITSELF

Thirteen independent revenue lines. 

618's revenue stems from diversity. Outdoor programming, indoor retail, F&B, media production, community broadcast, and long-term leases combine into a resilient earned-revenue mix built on our existing audience, collaborators, production infrastructure, and networks. Consistent indoor programming sets the tone and identity of 618, while the back lot enables the large-scale events—produced in-house or via rentals—that layer on top.

Revenue Line Off The Books — cafe, beer & wine

Anchor concerts & large-scale activations (back lot)

Juice & salad bar concept (front Luke’s unit)

Maker-Made Mall booth rentals

Fixed tenant leases

Off The Books — books, film & goods

Radio & DJ lab

Indoor rentals, shows & pop-ups

Creative/media studio

Food-truck rallies (back lot)

Community markets (back lot)

Private event & venue rentals (back lot)

Outdoor cinema (back lot)

Cadence Evenings

6–8 events / year

Daily, 6 days

3–7 days / week

Monthly rent

Daily, 6 days

Memberships, sponsorship, digital

40–60 events / year

Bookings, skillshares, grants

5–8 weekends / year

6 / year, donation-based

12–24 bookings / year

12–24 screenings / year

What We’re Imagining

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Six-Eighteen

Design

Maker-Made Mall & Creative Studio
To begin, we will convert two spaces previously activated during Big: one into a central vendor hall, the other into a flexible creative studio and event space.

Hall 1

Hall 2

The booths will be made from light wood or aluminum and paired with custom closures (likely shoji style) for security and to allow the stalls to blend into the space when innactive.
The vendor hall connects into the primary space via a connection behind Hall 2. In this space, visitors will find a lively, work-friendly cafe, bookstore, and limited retail during the day. A space that comes to life with workshops, family-friendly programming, and people coming to meet and/or eat. By night, the space transforms into a warmly lit lounge with live music, a strong beer and wine program, and seating that extends into a tamed back lot, embodying the county’s tagline: “where nature meets culture.”



Off The Books

• Tall carousel book shelves
• Steel or light wood shelving
• Bar/Cafe
• Reading stools
• Conversational seating
• Work & co-work nooks and areas
• Murphy style / pop-up stage

Radio Station / Podcast Studio

Rotating Food Pop-Ups


Exterior
Primary facade:
The front would feature an awning extending from the roof (image 1)
The lighter cement brick would be painted a clean white (image 2)
The wood paneling a wet jazzy black (image 3)
The windows replaced by single pane glass (image 2) or kept and repainted
The studio & Luke’s would serve as canvases for murals. Rotating each quarter.

Parking Lot Patio / Entrance

The parking lot has a rather steep grade, and the entrance needs to be handicap accessible, so what we're imagining is a sleek concrete "porch" that functions as steps up into the main 618 walkway—starting about 5' out from Luke's and the Studio, and beginning as the grade starts to drop. Wide enough for a table and chair to be comfortably sat on the edges. Handicap ramp to the right, painted with a mural and clear-coated. This would let us remove the old wood railings, add seating space, beautify the entrance, and distinguish the property. Stylistically, it would resemble a skate spot—nice rails to the left and right of the handicap ramp.

Signage:

Layout: